Stewart also recently partnered with Tito's Handmade Vodka on a tongue-in-cheek campaign that offers those observing dry January other ways to make use of vodka, llke putting a splash (or two) in a marinara sauce or deodorizing stinky boots. On Monday, Stewart and McCallister will share their Oreoverse experiences on Oreo's social media channels. To help launch the Oreoverse, Oreo tapped Martha Stewart and Ryan McCallister, her gardener and quarantine buddy. "We love to create new opportunities for our fans to connect with each other," said Julia Rosenbloom, Oreo's senior brand manager, in a statement announcing the new flavor, noting "we're so excited to enter the metaverse!" Oreo sees it as a new way to reach consumers, and for them to interact. This variety, which Oreo describes as so meta, takes two chocolate-flavored basecakes its name for the top-and-bottom cookies and puts an extra-large, ‘Most Stuf’ amount of creme. Kraft Heinz has placed Lunchable logos in Roblox, and Heinz-sponsored rest areas in Call of Duty. Today OREO is making that experience extra playful with the release of the Most Stuf OREO cookie filled with the most creme ever now found on shelves nationwide. Dubbed 'the Most OREO OREO,' the cookie is made with the usual chocolate wafers, filled (to the 'Most. Others can just use their phones or computers.įor brands, the metaverse promises a whole new way to reach young customers, and Oreo isn't the only brand trying to market to people using new online spaces.Ĭoca-Cola has paired its high-concept limited-edition flavors like Starlight, Byte and Dreamworld with online experiences including virtual concerts, digital outfits and custom places within video games like Fortnite. The cookie brands latest limited-edition cookie is an Oreo stuffed with Oreos. Those with VR headsets can use them to access the Oreoverse. The cookie features its Most Stuf level of filling, which is the peak amount of creme filling an Oreo can containthe full spectrum includes Thin, Classic, Double Stuf, Mega Stuf, and Most Stuf. The packages come with a QR code that allows buyers to access online games and chances to win prizes in the so-called Oreoverse - Oreo's entrée into the metaverse, a virtual space where people interact through avatars. Oreo Cookies Most Stuf 6 packs (3 ounces) 12 24.95 Oreos Oreo Wafer Roll Variety Pack (set of 2) Chocoloate (1.9oz) - Vanilla (1.9oz) 54 22.99 OREO Chocolate Sandwich Cookies, Cookie Gift Tin, 12 Snack Packs (2 Cookies Per Pack) 56 2 offers from 9.
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